Epson celebrates the 50th anniversary of the Epson brand
Leveraging the spirit of “Creativity and Challenge” and “Integrity and Effort” to build a trusted brand
Epson, a global technology leader, celebrated its 50th anniversary this June, honouring the enduring support of its customers and partners who have been vital to its success. Guided by the founding principles of “Integrity and Effort” and “Creativity and Challenge,” Epson strives to continue delivering industry-leading products that exceed expectations and delight users worldwide.
Epson launched the compact and lightweight EP-101 digital electronic printer in 1968. It was this printer that served as the impetus for the creation of the Epson brand in 1975. The brand name reflects the company’s hopes of preserving the value of the electronic printer (“EP”) while continuing to create many valuable derivatives (“SONs”). Since officially becoming Epson in 1975, the brand has consistently evolved, embodying the spirit of innovation and quality that defines its legacy and global presence.
Pioneering innovation and advancements in precision
Epson specialises in a broad range of innovative technologies, including high-precision printers for home, office and industrial use.
Epson’s legacy in printing began with pioneering products like the MJ-500 and MJ-700V2C, which brought high-quality printing to homes with Micro Piezo technology. Today, its commercial and industrial inkjet solutions – powered by PrecisionCore printheads – set global benchmarks for quality and efficiency. Epson launched the Monna Lisa 160B, a digital textile printing machine in 2003 and introduced the SurePress series of digital label presses to meet the diverse printing needs of the industrial sectors. In 2010, Epson revolutionised printing with high-capacity ink tank printers, offering a cost-effective, low-maintenance alternative to laser printers. Now available in 170 countries, over 100 million units have been sold1.
In addition to printing technology, Epson has also developed its reputation for high-quality projectors for business, education and other entertainment applications. Leveraging expertise in liquid crystal technology, originally developed for LCD watches, Epson delivered advanced HTPS panels that enable superior image quality in projectors. Key milestones include the VPJ-700 and ELP-3000 projectors, and EB-L25000U which became the world’s brightest 3LCD laser projector2, underscoring Epson’s leadership in the global projection market3.
Epson has also developed robotic automation solutions which secured and maintained the world’s top market share4 in terms of sales revenue in the industrial SCARA robot segment. By combining our robots with proprietary force sensors and camera-based image recognition technology, Epson has enabled its robots to perform delicate work that requires a human-like sense of touch. Building on these innovations, Epson continues to focus on delivering speed, precision, durability and sustainability to meet diverse market needs, while maintaining its commitment to quality and innovation.
Delivering seamless operations worldwide
Epson has built a global network of production and sales sites to deliver value and respond quickly to customer needs worldwide. International expansion began in 1968 with watch case manufacturing in Singapore and have since expanded production globally with major sites in China, Indonesia and the Philippines, enabling support for diverse international markets. The extensive network allows close monitoring of local market needs and enables the tailoring of products, such as high-capacity ink tank printers that first launched in Indonesia.
Serving a diverse customer base across industries
Epson is globally recognised for its commitment to efficient, compact and precise technologies – core to the brand’s DNA. These innovations power a wide range of products from printers and projectors to robots. This dedication to technology and manufacturing excellence has earned the trust of professionals worldwide. Epson products are known for their quality, reliability and ability to meet the demands of diverse industries.
“Over the past decades, Epson has pursued innovation with purpose – creating efficient, compact and precise technologies that drive progress while reducing environmental impact. As we mark this milestone, we remain committed to advancing sustainable, energy-efficient solutions that empower industries and shape a better future,” said Siew Jin Kiat, Regional Managing Director, Epson Southeast Asia. Guided by its core principles and inspired by the beauty of Nagano’s nature, Epson is dedicated to enriching lives, protecting the environment and creating a better world for future generations.
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About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Visit corporate.epson/en/ for more information.
About Epson Singapore
Since 1982, Epson has developed a strong presence across major markets in Southeast Asia and South Asia. Led by the regional headquarters Epson Singapore, Epson’s business in Southeast Asia spans an extensive network of 11 countries with a comprehensive infrastructure of close to 500 service outlets, 7 manufacturing facilities and 6 Epson solution centres. Visit: Epson Singapore for more information.
1 As of the end of September 2024.
2 As of December 2015, for already released 3LCD projector products, per Epson research at the time of announcement
3 Share of projectors with 500 lumens or more, excluding screenless TV products, per FY2023 Futuresource Consulting Ltd.
4 “2025 Worldwide Robot-Related Market Status and Future Prospects FA Robots,” (Shipments of industrial SCARA robots in 2024 based on revenue), Fuji Keizai Co., Ltd.
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