Label printing has come a long way. From its beginnings as a way of organising shipping containers in the 1600s, labels have evolved into an essential marketing tool that displays the product unique selling points (USP) and brand values.
The market for product labelling is expanding rapidly worldwide. Consumer packaged goods (CPG) companies and health-focused businesses are adopting an expanding array of applications for product labels that go far beyond simply standing out on store shelves.
Changes reshaping the global economy are having a greater impact on businesses today than ever before. Companies, particularly in the healthcare, pharmaceutical and food and beverage sectors, need to be able to shift gears at a moment’s notice to meet new market demands, regulatory changes in each market they operate in, and customer expectations.
Finely printed color labels are key tools for businesses of all sizes, throughout Asia and globally. Epson ColorWorks printers are often chosen to print them, especially when the need is for small batches of labels that are printed quickly.
Success in today's competitive and unpredictable market requires companies selling any product, from food to personal care items and...
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