Bringing A Singapore Hotels Story To Life Through Augmented Reality
SO Sofitel Singapore is an elegant neoclassical building nestled amongst skyscrapers in the heart of the city’s Central Business District. Divided into two wings, Heritage and Hip, the hotel juxtaposes French-style old-world glamour and local avant-garde sensuality.
In one of the latest chapters in Epson’s adventures in Augmented Reality (AR), Epson Moverio BT-300 smart glasses enable a unique and stunning user experience at SO Sofitel Singapore – delivered via the SO Augmented application.
Combining EON Reality software and Moverio Si-OLED display technology, the SO Augmented experience takes hotel guests on a learning journey – deep into the story behind the interior design, set against the narrative of SO Sofitel Singapore.
Guests begin their journey in front of the hotel’s Lion’s Seal emblem, designed by Karl Lagerfeld, further exploring the lobby and on into the So Lofty suite.
Wearing the Epson Moverio BT-300 smart glasses, visitors view layers of augmented graphical information and audio narration – revealing the inspiration and unique insights behind the design of SO Sofitel Singapore.
Guests are then greeted by Isabelle Miaja, the interior designer of SO Sofitel Singapore. Here, Augmented Reality portrays a unique and powerful emotional benefit – making each guest feel that Isabelle is talking to them one-to-one, rather than as a group. Guests go on to enjoy a part-real, part-virtual world of informative content and videos blending seamlessly with the hotel environment.
Take a glimpse into Sofitel’s AR Experience
Praise for the SO Augmented experience
General Manager for SO Sofitel Singapore, Piotr Kupiec, was highly enthusiastic about the new levels of customer engagement provided by Epson Moverio BT-300 smart glasses.
“When you step into SO Sofitel Singapore,” he said, “you will be naturally captivated by the different elements of French design blending with local touches. With this Augmented Reality smart glasses experience, guests will be able to discover and be intrigued by the surprising design elements.”
“With Moverio, Epson believes that the potential of Augmented Reality is limitless for commercial and enterprise usage – to create exceptional experiences using one of the most lightweight and comfortable smart eyewear on the market.”
Siew Jin Kiat, Regional General Manager (SEA).
Printers and Visual Products Division, Epson Singapore
Siew Jin Kiat, Regional General Manager (SEA), Printers and Visual Products Division, Epson Singapore commented, “It is our pleasure to partner leaders in luxury hospitality, design and Augmented Reality to curate this experience that is first in the region. With Moverio, Epson believes that the potential of Augmented Reality is limitless for commercial and enterprise usage – to create exceptional experiences using one of the most lightweight and comfortable smart eyewear on the market.”
Sridhar Sunkhad, EON Reality Singapore’s Managing Director, described the outcome of the collaboration as a “unique guest experience” and “an exciting journey that will teach us how augmented reality will become a part of our everyday lifestyle.”
Working with people across diverse sectors
The possibilities heralded by AR technology are almost limitless, as each new application provides fresh inspiration for the next. From hotels and hospitals to classrooms, from retail stores to industrial production lines and beyond, Epson continues to work closely with partners and users across all sectors to understand their needs – and to identify new ways in which AR can bridge virtual and real worlds, and enrich human experiences.
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